A great idea is being piloted in Yorkshire by IBD Yorkshire. Its a FREE to join Networking Forum aimed at all businesses and anyone wishing to start up a business.
Whilst forums are nothing new, nor network groups for that matter, the neat thing here is that the buyer or seller can "post" their needs into the forum and then will be e-mailed when a responce is made to their post.
It's ideally suited to those many busy owners and mangers who just can't seem to find the time to do face to face networking.
There are regular articles, grant alerts and a whole host of benefits, which will increase as the membership rises. They can be e-mailed here too!
Good Luck to Yorkshire Network Online
Also there is the North East Network Online which was started up last year, along the same lines as the fore-runner. Thanks to Mark Flanighan.
Friday 16 February 2007
Friday 2 February 2007
Make a Business From Your Skills
One of a clutch of new clients picked up in the last two weeks, is a great example of turning your skills and employment history into a new business for yourself.
First step is to list your achievements, skills, strengths and testimonials from third parties. Then work out the weaknesses, threats and marketing needed to promote your new idea. This has been done with Inspirational Seminars Ltd. A strong skill set in presentation seminars has been augmented by a commercial and marketing team to create a "rounded" business plan.
We are at the point where finance plans are being drawn up and market research is being conducted. Please remember that with e-mail and internet sites, that marketing feedback need not cost a fortune. So a business can be floated at a low cost, that is able to target the right niche market segment profitably.
Get the legal structures right, take advice, insure the assets (including the Talent), find a few "old contacts" to exploit and you have the makings of a business. Plough the initial earnings back into marketing and PR, build a sales "machine" from Web Sites, Blogs, Podcasts and e-mail campaignes to pick up any traffic produced from the PR. This will "kick start" the business.
But remember that returns in the early months will be modest and do not count on a profit in the first year as a minimum. If you beat these targets, its a bonus, and put it towards more marketing.
First step is to list your achievements, skills, strengths and testimonials from third parties. Then work out the weaknesses, threats and marketing needed to promote your new idea. This has been done with Inspirational Seminars Ltd. A strong skill set in presentation seminars has been augmented by a commercial and marketing team to create a "rounded" business plan.
We are at the point where finance plans are being drawn up and market research is being conducted. Please remember that with e-mail and internet sites, that marketing feedback need not cost a fortune. So a business can be floated at a low cost, that is able to target the right niche market segment profitably.
Get the legal structures right, take advice, insure the assets (including the Talent), find a few "old contacts" to exploit and you have the makings of a business. Plough the initial earnings back into marketing and PR, build a sales "machine" from Web Sites, Blogs, Podcasts and e-mail campaignes to pick up any traffic produced from the PR. This will "kick start" the business.
But remember that returns in the early months will be modest and do not count on a profit in the first year as a minimum. If you beat these targets, its a bonus, and put it towards more marketing.
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