And is it any wonder, when a site can be set up for several £,000's tailor made to your business or concept. With strategic and well planned marketing and PR customer can be buying within days.
Just contrast the difficulties faced when opening a shop!!
- Rent
- Rates
- Heating and Lighting
- Security
- Fire alarms
- Insurances and Public Liability
- Health and Safety
- Disability Discrimination and Access
- Fitting Out
- Planning and Building Regulations
- Local Authority Regulations
It goes on and on, and thats before you sell a bean.
But apart form the loss of face to face contact, the web is a must-even if you already have a shop, business or idea to sell products, services and concepts.
Look at the following 3 examples
Shopping Web Site
Wholesale Specialist
Local Community Web Site (Not for Profit)
Notice the amount of actual material availabale to build-up that all important customer relationship, plus all the electronic tools to automate this process. These sites are full of news and articles, which can be submitted (after being moderated) by customers and suppliers alike, as well as the owners.
- E-mails
- Newsletters
- Blogs
- RSS Feeds
- PDF downloads
- E-mail a friend
This is the future, be warned.
